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Nano-Tex Teams with New Balance Performance Outerwear for Vintage Inspired Collection

New Balance Performance Outerwear, the newest licensee of New Balance Athletic Shoe, Inc., has teamed with Nano-Tex (Emeryville, CA) to fuse fashion and performance in its new, vintage-inspired Circa V outerwear line. The new line features Nano-Tex Outdoor®, a super durable water repellency treatment.

Nostalgia meets new technology in the Circa V line. Circa V was inspired by exploration heroes of yesterday, featuring authentic silhouettes and sturdy, highcount cotton material to give the line real retro appeal. The advanced water repellent technology ensures that consumers will stay warm and comfortable while protecting them from outside elements.

New Balance unveiled the Circa V collection at the Outdoor Retailer Winter Market Show, January 28-31, 2006, in Salt Lake City. The line will be available at retail stores starting in fall 2006. Suggested retail prices range from $130 to $280.

“Even the most adventurous outdoor enthusiast has to come down off the mountain once in a while,” said Shannon Hayward, vice president of sales and marketing for New Balance Performance Outerwear. “Circa V brings an urban sense of style to these nostalgic pieces that have been designed with true to the day silhouettes and trims.”

The collection includes nine styles of men’s and women’s parkas, puffer coats, bomber jackets, down vests and Bog coats. Colors range from vintage hues of red, orange, tan and powder blue, to chocolate, cream, purple and forest. The Nano-Tex Outdoor® technology makes cotton and synthetic fabrics, such as those used in the New Balance Circa V line, liquid-repellent and stain-resistant. The technology is durable enough for outerwear but is transparent to the consumer.

“Consumers are demanding more comfort, functionality and style from their everyday apparel,” said Libby Neuner, senior vice president of apparel sales at Nano-Tex. “Our technology makes it possible to use the most comfortable and desirable

materials such as cotton in outerwear that will continue to look and feel good

regardless of the weather.”

Visit www.nano-tex.com


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